Eveconomics

Who knew, I couldn’t write a few large blog-posts without wanting to write more on the subject. So here we go, a post which takes a different approach to the subject at hand. I realize that I promised to talk about how a rigid CSM might benefit EVE Online on a large scale.

I might do a few more posts like this, which will pull out arguments from the man posts and try and put more emphasize on the main arguments.

However, I want to present a slightly different take on this whole thing. And really, the whole thing comes down to this very simple question: Do you want to be a part of the conversation about your product/company?

But let me expand on it a bit, without writing another wall of text:

As established already in an earlier post, communication is what makes or breaks a company like CCP. The simple reason is that people want to have a sense of control. Leaving customers in a state of feeling out of control is not desirable. It creates a lot of rabble on the forum, leaves people with a bad experience of your game and it doesn’t make for bad press.

Let me make it clear that communication isn’t a replacement for traditional marketing measures; both should be put to well-balanced use.

Like already discussed in the case of Jeff Javis and his adventure with Dell, who tried to control communication and only have it take place on their premise, this doesn’t work very well.

And I’m going to keep this short and tidy, and emphasize a very important point:

Discussion is going to take place, whether you like it or not. You can decide to take part in it if you want, or you can ignore it and tell yourself that it doesn’t take place.

So to return back to the original question: Do you want to be a part of the conversation about your product/company?

And the answer is Yes! Taking part in the conversation is going to give customers a better experience of using your product

Right, I think that summed up the point. I’m going to be posting my planned post about the CSM on Monday. So stay tuned for that.

This entry was posted on Friday, July 31st, 2009 at 9:30 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.